Very often in the Real Estate Area the main keyword is "sell" rather than the proper word "represent". Pretty brokers and real estate agents it seems that they have an unannounced mission assertion that reflects "salesmanship" of buyer or seller. Some of Departments of Real Estate unconsciously support this by identifying the licensee as a "broker" or a "salesperson". A "salesperson" should be more correctly identified as a "broker associate" or "broker affiliate" to more correctly identify the responsibility intrinsic in this role.
First and more important, ethically and legally, a real estate agent should be permanently aware of his trusted responsibility to the client. "Trusted" simply means handling funds on behalf of another. Essential to that definition is the element of trust which is much a responsibility, as it is a privilege. Real estate breeds the most litigation of any industry, a fact that could very easily be a thing of the past if more agents would faithfully execute their fiduciary responsibility to their clients. It would reduce litigation significantly.
There is an adage in this industry that says, "20% of all agents make 80% of all sales". Is this a measure of success? Perhaps, but a better measure of success would be one that measures character and responsible representation.
|
Broker or Salesperson 
